Heyyy congrats on your offers ah!! Both are really great offers!! I mean it.

Though many would argue that BBG S&A graduate programme may involve customer services or client management tasks, and you may need to work on these tasks for some years before you can fully work on analytics project, which made it a controversial programme, but all in all the package offered by BBG is actually great, plus the onboarding training and exams can be highly technical. These trainings may (or may not, but yea give you an entrance...) lead you to some more future opportunities in the product-side / trading-side. That's the give and take.

Meanwhile, if you wish to explore more on digital / retail banking (which recently become slightly more attractive than the previous 3-5 years), for no doubt HSBC can give you the ("one of the" i should add...) best programme(s) in town as a campus recruitment programme.

All in all, it a matter of taking a gamble, or requiring you to consider how dedicated / unwilling towards WPB vs financial services.

If possible, would love to have your kind help to share with us respectively how were the interview processes like so that we can keep the records and help future graduates?? Really appreciate your kind help to submit interview exp here: http://bit.ly/InterviewStatus