Sales 同 marketing 點樣互相協調？
我想深入了解係 FMCG入面 sales 同marketing 係點樣互相協調🙇🏼♀️
FMCG Sales通常b2b? 去d retail chains/outlet客到開會showcase products同做pricing
Marketing通常做d b2c野 例如advertising 落廣告去digital channels 搵kol 搞events/擺exhibitions...
Source: Medium - Colin Lewis
“In most FMCG companies, there are sales, trade marketing and marketing team Sales: business negotiation and manage the change business Marketing: working on brand campaigns and new launches, and also monitor the competitor new products too Trade marketing: strategy about promotion and category management of certain projects, and supporting activity to trades for new product launch “
“Usually Sales work with TM and TM works with Marketing”
PS. 呢位ching剛剛跳咗槽 借個位再一次恭喜佢先 希望佢繼續支持我哋😘