FMCG
marketing

Sales 同 marketing 點樣互相協調?

NoJob

我想深入了解係 FMCG入面 sales 同marketing 係點樣互相協調🙇🏼‍♀️

編輯於2020年09月22日

蛇王發
蛇王發

FMCG Sales通常b2b? 去d retail chains/outlet客到開會showcase products同做pricing

Marketing通常做d b2c野 例如advertising 落廣告去digital channels 搵kol 搞events/擺exhibitions...

編輯於2020年01月06日

別人叫我太SoHin | Anthony@OnGrad
別人叫我太SoHin | Anthony@OnGrad
Verified-icon高手高手高高手

我哋都特別請教咗一位喺FMCG做咗兩年嘅MT,佢有以下分享:

Source: Medium - Colin Lewis

“In most FMCG companies, there are sales, trade marketing and marketing team Sales: business negotiation and manage the change business Marketing: working on brand campaigns and new launches, and also monitor the competitor new products too Trade marketing: strategy about promotion and category management of certain projects, and supporting activity to trades for new product launch “

“Usually Sales work with TM and TM works with Marketing”

希望幫到手🤗

PS. 呢位ching剛剛跳咗槽 借個位再一次恭喜佢先 希望佢繼續支持我哋😘

編輯於2020年01月07日
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