FMCG Sales通常b2b? 去d retail chains/outlet客到開會showcase products同做pricing

Marketing通常做d b2c野 例如advertising 落廣告去digital channels 搵kol 搞events/擺exhibitions...

我哋都特別請教咗一位喺FMCG做咗兩年嘅MT，佢有以下分享：

Source: Medium - Colin Lewis

“In most FMCG companies, there are sales, trade marketing and marketing team Sales: business negotiation and manage the change business Marketing: working on brand campaigns and new launches, and also monitor the competitor new products too Trade marketing: strategy about promotion and category management of certain projects, and supporting activity to trades for new product launch “

“Usually Sales work with TM and TM works with Marketing”

希望幫到手🤗

PS. 呢位ching剛剛跳咗槽 借個位再一次恭喜佢先 希望佢繼續支持我哋😘