Hi Green Tea, thanks for asking!

You are right! Traditionally CRM inside a company is usually a more marketing role. You may consider that dept / role faces usually more on retail / customer side of the business. For more details, I would suggest you to take reference from the below JDs so that you can have an exact understanding on employers' expectations:

Hong Kong Disneyland - Associate Manager, Customer Relationship Management: https://jobs.disneycareers.com/job/lantau-island/associate-manager-customer-relationship-management/391/33053731280

Kai Tak Sports Park - Manager, Customer Relationship Management (CRM): https://hk.snapjobsearch.com/jobs/view/939945?utm_source=OnMyGrad

Wellcome - CRM & Digital Marketing Senior Specialist: https://www.linkedin.com/jobs/view/crm-digital-marketing-senior-specialist-at-%E6%83%A0%E5%BA%B7%E8%B6%85%E7%B4%9A%E5%B8%82%E5%A0%B4-3255881970/?utm_source=OnMyGrad

Hope the above helps!