PR
event planning

PR同Event Planning其實係做啲咩?

恰雷姆
恰雷姆

PR其實係做啲咩,同Event Planning差別大唔大?有冇邊啲出名啲嘅公司?

編輯於2020年08月26日

黑仔明
黑仔明

哈哈,呢個絕對係一個好問題,如果要細分agency嘅種類,根據Marketing magazine‘s Agency of the Year Awards (agency豬肉獎,所以佢將啲嘢分得那麼細),其實可以有19幾種,不過大至上可以分為以下幾類:

  • Advertising / Media / Digital Agency

  • Event / Production Agency

  • PR Agency

  • Marketing Research Agency

講到PR同event agency嘅分別:PR除咗一啲routine工作,例如:剪報、寫press release、聯絡傳媒等,亦都會自己搞event,但係個規模相對冇咁大,例如係一啲press conference (記者會)、media tour (傳媒參觀)等;而event agency嘅活動規模相對大少少,exhibition、mall decoration、pop-up store等都係,例如某商場可能有啲seasonal卡通人物影相打卡位咁,牽涉到嘅「硬件」會比較多。

而兩者咁容易被混淆,係因為佢哋好多時會同場出現,最明顯嘅例子就係公司annual dinner:PR喺負責guest management同時,又會跟進埋event rundown,同埋同event / production agency夾場地setting,同一齊應付突發事件等,可以話兩者係最佳拍檔。不過隨住一啲PR同event agency嘅規模愈嚟愈大,有啲公司可能有足夠嘅manpower踩過界,所以有時兩者嘅界線相當模糊。

至於想知道有咩出名嘅公司,就咁google "Best PR agency in HK"其實都有啲難搵,其實好似最開頭咁講,可以嘗試從一啲「獎項」出發去搵就會容易得多,最具common嘅除咗Agency of the Year Awards (AOTY)之外,仲有Markies Awards (如果advertising agency仲有金帆獎),都好易搵到一堆獲獎公司,同埋了解到佢哋嘅忠實客戶係邊個。最後仲有一個建議,其實所謂嘅「名氣」或者「出唔出名」,好多時都係做出嚟,江湖傳聞有啲獎項,只要公司俾錢「買枱」參加頒獎典禮食飯,就可以獲獎,所以代表唔到啲乜。因此建議如果有interview嘅話,可以嘗試了解職位嚟緊會跟啲咩客戶、咩job,呢一啲將會做嘅project,先最具代表性俾你去判斷一間agency嘅實力。

編輯於2019年12月26日

Merry-go-round
Merry-go-round

Public relations (PR) and event management work hand in hand but they are not the same thing.

Public relations is a strategic communications process that helps build and maintain mutually beneficial relationships between organizations and its publics. Event management (which requires detailed; logistics and appealing aesthetics) is one component, enhancing the public relations efforts of an organization. 

An event in it self is a project which requires project management skills. It can range from a virtual webinar, conference, seminar to a launch party.

編輯於2019年09月16日

KL
KL

PR 專注對人,event planning對活動細節

編輯於2019年09月16日
http://onelink.to/75sv3m
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